北京部分楼盘抢钱 主动采取降价销售策略
2010
05/23
08:43
114058
虚降——调低预期价格，实降——直降几百元、几千元或打折、减房款。北京已有一些项目担忧本轮调控长短不定，主动采取降价销售策略。毕竟，保证充裕的现金流才是上策。
[b]房企[/b]
[b]开始顺应调控要求[/b]
每平方降价900元开盘——5月16日，万科紫苑开盘，当媒体从万科北京公司有关负责人处了解到本期房源成本比前期高700元/平米之后，算上售价比前期低200元/平米，得出紫苑此次开盘实际出现了900元/平米的降价。
而随后传出的更受业内关注的是，万科集团总裁郁亮告诫各地分公司：
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