百度疯狂敛财 图片搜索竞价排名悄然上线
2010
04/29
13:04
663
网友称，在百度中搜索带有“长城”关键字的图片，在搜索结果中，排在前三位的长城图片均带有“推广”标识，且暗含旅游公司网站的链接，而此前百度图片搜索中只有文字链形式的广告存在。
据百度内部人员称，百度确实已在图片搜索竞价排行上展开行动，但对价位等具体问题未予作答。
据百度Q4财报显示，百度网络营销收入同比增长39.8%，总体利润同比增长48%。曾有媒体指出，百度的大幅增长部分得益于“凤巢”体系切换后，关键字价格的上涨。而百度公关部认为关键字上涨是个别行为以及市场竞争因素所致。
万瑞数据分析师于明认为，百度正尝试多种方式提升关键词的单价，通过更多的广告形式来弥补凤巢转化率低的问题。
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