房产降价与否成销售“分水岭”
2010
06/13
09:02
3121
万科深夜低于预期售价开盘也获得了出乎意料的成交量，而此前佳兆业的降价促销策略也取得了相当不错的成绩。对于其他开发商而言，万科和佳兆业的举措无疑传递出一个十分明确的市场信号。
当地媒体援引业内人士的说法称，紧跟着万科的是，深圳未来或将有18个楼盘降价。
中原地产市场研究部总监王世界对本报表示，在目前楼市调控背景下，其他的营销手段都基本失灵，降价成为开发商最有效也是最重要的营销手段。“每个楼盘项目的具体情况不同，但总体上降价幅度低于市场预期10%至20%之间的情况下，就会符合部分购房者的预期，
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