沃尔玛与广州的博弈:被拒13年 沃尔玛低头进广州
2009
10/28
11:29
114409
第一财经日报10月28日讯 在与广州处于“冷战”状态13年后，全球最大零售商沃尔玛终于作出让步，从而在广州开出其首家门店。
[b]沃尔玛与广州的博弈[/b]
1996年可谓“中国大卖场元年”。当年，包括沃尔玛、好又多、万客隆在内的知名大卖场纷纷在中国起航。各地政府也以各种优惠税收政策向这些零售业“财神”们抛出“绣球”。其中，好又多、万客隆把总部安在广州，而沃尔玛中国总部却最终落在了深圳。
沃尔玛实行总部管理制，与家乐福等零售商普遍采用的区域管理制最大的不同在于，“沃尔玛在中国任何一个城市开店，财税收
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